Cada español gasta en juguetes 26,12 euros al año.

Los que más gastan en juguetes en España son los baleares, catalanes, valencianos, canarios y madrileños, con un gasto por habitante de 28,99€, 28,91€, 28,08€, 27,16€ y 26,76€ respectivamente.

El gasto por menor de edad en juguetes en España es de 143,91 euros al año.

Madrid, 19 de diciembre de 2016.  Los españoles gastan al año en juguetes 1.212 millones de euros, suponiendo el 1,66% del gasto total mundial en estos productos. Las cifras analizadas por el estudio de la Escuela de Negocios y Protocolo, Constanza Business & Protocol School “El gasto en juguetes 2016” muestran como cada español gasta en juguetes 26,12 euros y  el gasto en este tipo de productos por menor de edad es de 143,91 euros.

Según Juan Aitor Lago, Director del Departamento de Investigación y del citado estudio ” el gasto en juguetes se ha contraído en España por efecto de la crisis, si bien es cierto que a partir de 2013 se produce una leve mejoría, que prevemos se mantenga, al menos hasta 2020.”

Las Comunidades Autónomas en las que más se gasta en juguetes son Cataluña, Andalucía, Madrid y C. Valenciana, con 216, 215, 172 y 140 millones de euros respectivamente. Los españoles que más gastan en juguetes por menor de edad son los asturianos, castellanoleoneses, baleares, gallegos y canarios, con 169,85€, 161,68€, 159,93€, 158,84€ y 156,34€ respectivamente.

En palabras de Mª de las Nieves Pérez Verdú, profesora de Constanza Business & Protocol School, Directora de su Observatorio de Protocolo  e investigadora del estudio, “el crecimiento del gasto en juguetes que detectamos a partir de 2013 se debe principalmente a dos factores, en primer lugar, un ajuste en el precio de este tipo de productos, tanto por parte de fabricantes como de distribuidores, sobre todo en los años 2013 y 2014 y en segundo lugar, ya en el año 2015, a una mejora en las perspectivas económicas de las familias españolas”.


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