Buenas cifras para Kraft Heinz

Me encanta el gran consumo, es una muestra evidente de como se sienten las familias, de hecho, es un indicativo muy claro, cuando las familias tienen buena posición, y no menos importante, buenas perspectivas, gastan más, y además realizan mayores inversiones. Esto ha sido así desde el que mundo es mundo, mucho antes siquiera de que existiera el dinero, sin duda, uno de los grandes inventos de la humanidad al que se presta menos atención de la que se debería, por desgracia. Kraft Heinz es un clasicazo del gran consumo, y en concreto de la alimentación, sin duda lo más básico y necesario en cualquier economía. Que la economía mundial está creciendo, es una realidad, basada en que EEUU sigue por buen camino y China, a pesar de todo, sigue aguantando. En Europa hace ya tiempo que pasó lo peor, y las economías europeas siguen creciendo a pesar de las tensiones generadas por el Brexit. La cuestión, como siempre, es, cuanto va a durar esto, pero mientras, hay que aprovechar el momento.


Kraft Heinz, sin duda alguna, lo está aprovechando, y es que, la facturación de la compañía entre julio y septiembre de 2017 ha sido de 6.314 millones de dólares. El crecimiento no parece muy significativo, un 0,8% respecto al mismo periodo del año anterior, pero en mercados tan maduros y con productos de alimentación, es una cifra respetable, aunque la última palabra la tendrán, lógicamente, los accionistas. Lo que sí que ha crecido de una manera fuerte es el beneficio neto, que ha sido de 944 millones de dólares, un 12% más. Lo cierto es que, en este tercer trimestre de 2017, las ventas de la empresa han crecido en todo el mundo salvo en EEUU, donde han caído un 0,3%, es muy poco, pero es el único área en el que no crecen. En Europa las ventas han crecido un 7,3%, en Canadá un 1,6% y en el resto del mundo un 1,6%. Lo cierto es que todo el retail tradicional, el comercio minorista, se está viendo afectado de una manera fortísima en EEUU por la imparable digitalización del mercado y las nuevas tendencias de consumo. Sea como fuere, las cosas no le están yendo mal a esta empresa, insisto, de un sector, súper tradicional y en el que la variable precio es de enorme relevancia. A este respecto, me gustaría añadir que, cada vez más, la variable precio pesa en nuestras decisiones como compradores, y algo me dice que esto será así durante al menos la primera mitad de este siglo, aunque, ya veremos qué pasa.


Juan Aitor Lago Moneo

Director de Investigación de Constanza Business & Protocol School

Compartir esto


  1. No matter if some one searches for his necessary thing, thus he/she desires to be available that in detail, therefore that thing is maintained over here.

  2. I抦 not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Many thanks

  3. Thanks in support of sharing such a fastidious idea, paragraph is pleasant, thats why i have read it fully

  4. Hello there, just became alert to your blog through Google, and found that it’s really informative. I’m gonna watch out for brussels. I’ll appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  5. Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the site is extremely good.

  6. Howdy! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My weblog looks weird when browsing from my iphone 4. I’m trying to find a template or plugin that might be able to fix this problem. If you have any suggestions, please share. With thanks!

  7. My partner and I stumbled over here coming from a different page and thought I should check things out. I like what I see so i am just following you. Look forward to checking out your web page repeatedly.

  8. Greetings! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that go over the same topics? Thanks for your time!

  9. Oh my goodness! Amazing article dude! Many thanks, However I am going through problems with your RSS. I don’t understand the reason why I can’t subscribe to it. Is there anybody having similar RSS issues? Anyone that knows the solution can you kindly respond? Thanks!!

  10. Hello, its nice piece of writing about media print, we all be aware of media is a fantastic source of data.

  11. Heya i’m for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and help others like you helped me.

  12. Thanks for finally talking about > %blog_title% < Loved it!

  13. We are a group of volunteers and starting a new scheme in our community. Your web site offered us with helpful information to work on. You’ve done an impressive task and our entire community can be thankful to you.

  14. Good way of explaining, and good article to take facts concerning my presentation subject matter, which i am going to deliver in school.

  15. Right here is the right web site for everyone who hopes to find out about this topic. You understand a whole lot its almost hard to argue with you (not that I really will need to匟aHa). You definitely put a brand new spin on a topic that has been discussed for decades. Excellent stuff, just wonderful!

  16. Hello everyone, it’s my first pay a visit at this web page, and article is in fact fruitful designed for me, keep up posting these types of posts.

  17. Hi friends, its wonderful piece of writing regarding teachingand fully defined, keep it up all the time.

  18. 9k7snj Yay google is my world beater aided me to find this outstanding site!.

  19. TZCUkWfM how much does cialis cost

  20. There as definately a great deal to learn about this subject. I like all of the points you have made.

  21. Regards for helping out, wonderful info. аЂа‹аЂ Our individual lives cannot, generally, be works of art unless the social order is also.аЂ аЂа› by Charles Horton Cooley.

  22. Some really excellent info , Gladiolus I observed this.

  23. Cds4BmTF when to take cialis

  24. I’а†ve recently started a site, the information you provide on this web site has helped me greatly. Thank you for all of your time & work.

  25. I think this is a real great post.Thanks Again. Fantastic. this site

  26. You are my function designs. Many thanks for that post

  27. I truly appreciate this article.Much thanks again. Much obliged.

  28. sa7I5Too generic sildenafil

  29. It as hard to discover knowledgeable folks on this subject, but you sound like you know what you are talking about! Thanks

  30. post to be updated regularly. It contains nice information.

  31. Keep it up!. I usually don at post in Blogs but your blog forced me to, amazing work.. beautiful A rise in An increase in An increase in.

  32. Im thankful for the post.Thanks Again. Really Cool.

  33. of years it will take to pay back the borrowed funds completely, with

  34. h1jIIocw cialis generic

  35. I was suggested this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You are amazing! Thanks!

  36. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is great, as well as the content!

  37. Major thanks for the blog article. Will read on

  38. 5vKTcjjs diflucan price

  39. Very good blog.Really looking forward to read more. Keep writing.

  40. Normally I don at read article on blogs, but I would like to say that this write-up very pressured me to take a look at and do it! Your writing taste has been surprised me. Thanks, very nice article.

  41. Regards for helping out, excellent info.

  42. When you can grab my attention in the first few words of an article it as an accomplishment. You ave ignited my interest on this subject and I thank you for this.

  43. Some truly choice posts on this website , saved to favorites.

  44. Thank you ever so for you blog post.Really looking forward to read more. Want more.

  45. I visited a lot of website but I believe this one has got something extra in it. You can have brilliant ideas, but if you can at get them across, your ideas won at get you anywhere. by Lee Iacocca.

  46. Looking forward to reading more. Great article post.Thanks Again. Really Cool.

  47. Thanks for such a good blog. It was what I looked for.

  48. uNNOkGvV canadian pharmacy cialis

  49. Thanks again for the blog. Keep writing.

  50. 2i6mYbwh levitra free trial

  51. MGAlnbY4 levaquin side effects

  52. Thank you ever so for you blog post.Really thank you! Will read on

  53. Really informative post.Much thanks again. Will read on

  54. viZMOe4d what does biaxin treat

  55. You made some good points there. I checked on the web to find out more about the issue and found most individuals will go along with your views on this site.

  56. FfVj78Xx ceftin drug class

  57. I relish, result in I found exactly what I used to be having a look for. You have ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye

  58. xD4olU0X cephalexin pill

  59. QEd9H67F canadian pharmacy viagra

  60. This is one awesome blog post.Much thanks again. Will read on

  61. k3T8h2Eo chloromycetin antibiotic

  62. Review my homepage; burn fat while sleeping

  63. mKj6BmBN herbal viagra

  64. Its hard to find good help I am constantnly saying that its difficult to get good help, but here is

  65. in the same niche. Your blog provided us beneficial information to work on.

  66. This site was how do I say it? Relevant!! Finally I have found something that helped me. Thanks a lot!

  67. Really enjoyed this post.Really looking forward to read more. Will read on

  68. Lovely blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also.

  69. You have brought up a very excellent details , regards for the post.

  70. media iаАаб‚Т€а‚ a great sourаАааАТƒe ?f data.

  71. They are really convincing and can certainly work.

  72. FWw30Jxy tadalafil generic cialis 20mg

  73. zTJ45rPt viagra 100mg

  74. My spouse and I stumbled over right here different site and believed I really should examine points out.

  75. Thank you ever so for you article.Really looking forward to read more. Cool.

  76. ojnVT6Af cipla tadalafil

  77. I value the blog.Really thank you! Really Great.

  78. ywZd74e3 generic cialis at walmart

  79. There as definately a great deal to learn about this subject. I really like all of the points you made.

  80. It as actually a great and useful piece of information. I am satisfied that you shared this useful tidbit with us. Please stay us informed like this. Thank you for sharing.

  81. I wanted to thank you for this great article, I definitely loved each and every little bit of it. I have bookmarked your web site to look at the newest stuff you post.

  82. Im grateful for the article post.Really thank you! Want more.

  83. Really informative post.Thanks Again. Cool.

  84. very nice publish, i actually love this website, keep on it

  85. qlnlce6l how long does omnicef stay in your system

  86. Where can I locate without charge images?. Which images are typically careful free?. When is it ok to insert a picture on or after a website?.

  87. You have brought up a very wonderful points , thankyou for the post. I am not an adventurer by choice but by fate. by Vincent Van Gogh.

  88. qLm5BPaq coupon for cialis by manufacturer

  89. Just wanna say that this is very useful , Thanks for taking your time to write this.

  90. You have made some really good points there. I looked on the web to learn more about the issue and found most people will go along with your views on this website.

  91. 55pBy9gw cialis medication

  92. I really liked your blog post.Much thanks again. Great.

  93. Your style is so unique compared to other people I have read stuff from. Many thanks for posting when you ave got the opportunity, Guess I all just book mark this blog.

  94. Z39oIGbt cialis vs levitra

  95. Really informative article post.Much thanks again. Really Great.

  96. You have made some good points there. I checked on the net to find out more about the issue and found most individuals will go along with your views on this web site.

  97. There as noticeably a bundle to learn about this. I assume you made certain nice points in features also.

  98. Website We Recommend You made several fine points there. I did a search on the issue and found nearly all persons will have the same opinion with your blog.

  99. Incredibly helpful info especially the last aspect I care for such facts a great deal. I was looking for this particular info for a extended time. Thank you and very good luck.

  100. WCBOwEkG cheap levitra 20mg

  101. Really appreciate you sharing this blog.Thanks Again. Much obliged.

  102. XXzWnoks warnings for cialis

  103. Major thanks for the post.Really thank you! Awesome.

  104. 9l4yvbor cialis online

  105. It as impressive that you are getting ideas from this post as well as from our discussion made

  106. YRAXeOeF levitra and alchol

  107. Way cool! Some very valid points! I appreciate you writing this article and the rest of the website is also very good.

  108. Ollie Bizarro Everything is very open with a precise description of the issues. It was definitely informative. Your site is extremely helpful. Thanks for sharing!

  109. teERMIBk side effects of viagra

  110. using for this site? I am getting sick and tired of WordPress because I ave had

  111. This is one awesome article.Really thank you! Will read on

  112. Thanks-a-mundo for the blog.Really looking forward to read more. Awesome.

  113. Ll6JK03T viagra vs cialis

  114. mblsgbfv cialis 20mg

  115. CZX7MASh cialis for daily use

  116. KYbeJcyY cialis

  117. HWxqiNAB tadalafil

  118. ioINImHV levitra

  119. s6JP6eZw buy cialis

  120. Gj6RzMX1 buy levitra

  121. js2EF7eL buy cialis online

  122. nJP7MMNa buy cialis

  123. The clarity in your post is just nice and I can tell you are an expert in the subject matter.

  124. FqSmvM3V buy cialis

  125. Thanks, I ave recently been seeking for facts about this subject matter for ages and yours is the best I ave located so far.

  126. Looking forward to reading more. Great post. Really Cool.

  127. whoah this blog is magnificent i love studying your posts. Keep up the great work! You know, lots of persons are looking around for this info, you could aid them greatly.

  128. 6qLl5xRO buy levitra

  129. Im obliged for the post.Really thank you! Cool.

  130. 2skii7mW sildenafil citrate 100mg

  131. I really liked your blog.Really thank you! Really Cool.

  132. That is a good tip especially to those fresh to the blogosphere. Short but very precise information Many thanks for sharing this one. A must read article!

  133. UlOEWtOG cialis tablets

  134. Thanks again for the blog post.Much thanks again. Really Great.

  135. WONDERFUL Post.thanks for share..more wait.. ?

  136. I value the blog post.Really looking forward to read more. Much obliged.

  137. eMrxRfGn cialis without a doctors prescription

  138. YZoaTTgm cialis coupon

  139. v8Sd7wot cialis coupon

  140. FH8MaPQz cialis coupon

  141. SiAo26yP buy cialis

  142. R2JUWZZD buy cialis

  143. QVpX4DxD buy cialis

  144. exHlS4Yo bactrim ds

  145. rm2jrTex levitra 20 mg

Envía tu comentario