El gasto en refrescos 2016 – Boletín de Investigación VI 2016

Cada español bebe 312 LITROS DE REFRESCOS AL AÑO, EQUIVALENTE A 945 LATAS AL AÑO

Cada español gasta 349,57 euros en REFRESCOS al año

Los españoles beben al año 14.471 millones de litros de refrescos, el equivalente a 43.853 millones de latas.

Los españoles gastan al año 16.218 millones de euros en refrescos, equivalente al 1,6% del PIB español, suponiendo un 3,3% del gasto mundial en este tipo de bebidas.

 Los que más refrescos beben en España son los madrileños, valencianos, catalanes, baleares y canarios con un consumo por habitante de 331, 330, 326, 324 y 322 litros al año respectivamente, equivalente a 1.002, 1.000, 989, 983 y 975 latas respectivamente.

 Los españoles que más gastan en refrescos son los madrileños, valencianos, catalanes, baleares y canarios con un gasto por habitante de 370,41 euros, 369,85 euros, 365,80 euros, 363,58 euros y 360,43 euros respectivamente.

 Madrid, 07 de junio de 2016. Los españoles gastan al año 16.218 millones de euros en refrescos, suponiendo el 3,3% del gasto total mundial en este tipo de bebidas. Las cifras analizadas por el estudio de Constanza Business & Protocol School “El gasto en refrescos 2016”, muestran que cada español gasta 349,57 euros en refrescos.

Las Comunidades Autónomas en las que más se gasta en refrescos son las más pobladas, Andalucía, Cataluña, Madrid y C. Valenciana, con unas cifras de gasto de 2.738, 2.734, 2.386 y 1.849 millones de euros respectivamente. Las Comunidades Autónomas en las que se bebe una mayor cantidad de refrescos son igualmente Andalucía, Cataluña, Madrid y C. Valenciana con unas cifras de consumo de 2.443, 2.440, 2.129 y 1.650 millones de litros de respectivamente. 

En palabras de Juan Aitor Lago, Profesor de Constanza Business & Protocol School, Director del Departamento de Investigación y del estudio, “España es uno de los mercados más importantes del mundo en lo que se refiere a refrescos. No en vano, los españoles son los cuartos consumidores de refrescos a nivel mundial con un consumo por habitante de 312 litros. El consumidor español ha sido capaz de mantener su consumo y su gasto en refrescos a pesar de la situación económica, y se prevé que continúe así en los próximos años”.

PLANO INTERNACIONAL

Los países que más gastan en refrescos en el mundo son Estados Unidos, China, Japón, Alemania y Brasil con unas cifras de gasto de 122.300, 66.604, 36.229, 30.868 y 30.156 millones de euros respectivamente.

Los que más gastan en refrescos en el mundo son los neozelandeses, estadounidenses, alemanes, españoles y británicos, con unas cifras de gasto por habitante de 603,09€, 380,71€, 379,40€, 349,57€ y 341,74€ respectivamente.

 Los países en los que se bebe una mayor cantidad de refrescos son Estados Unidos, China, Brasil, Alemania y Turquía con un consumo de 126.800, 100.816, 46.832, 28.368 y 24.396 millones de litros respectivamente.

 Los que mayor cantidad de refrescos beben en el mundo son los estadounidenses, alemanes, turcos, españoles y belgas con un consumo por habitante de 1.196, 1.057, 951, 945 y 836 latas respectivamente.

 Según Mª de las Nieves Pérez Verdú, Profesora de Constanza Business & Protocol School, Directora de su Observatorio de Protocolo e investigadora del citado estudio, “los mercados emergentes son cada vez más importantes en el sector de los refrescos, siendo China y Brasil su segundo y tercer mayor consumidor a nivel mundial. De hecho, se espera que China supere a Estados Unidos como el mayor mercado del mundo en refrescos con un consumo estimado de 136.900 millones de litros, pasando su cuota de mercado del 16% en 2015 al 19% en 2019″.

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