El Gasto en el maquillaje – Boletín de Investigación IV 2016



Las mujeres que más gastan en maquillaje en España son las valencianas, madrileñas, catalanas, riojanas y navarras con 22,63, 22,07, 21,90, 21,39 y 21,06 euros respectivamente.

Madrid, 19 de abril de 2016. Las españolas gastan al año 486 millones de euros en maquillaje, suponiendo el 1,63% del gasto total mundial en este tipo de productos. Las cifras analizadas por el estudio de Constanza Business & Protocol School «El gasto en maquillaje», muestran que cada española gasta 20,67 euros en maquillaje al año.

Las Comunidades Autónomas en las que más se gasta en maquillaje son las más pobladas, Andalucía, Cataluña, Madrid y C. Valenciana, con unas cifras de gasto de 82, 81, 75 y 58 millones de euros respectivamente. Las españoles que más gastan en maquillaje son las valencianas, madrileñas, catalanas, riojanas y navarras  con 22,63, 22,07, 21,90, 21,39 y 21,06 euros respectivamente.

En palabras de Mª de las Nieves Pérez Verdú, Profesora de Constanza Business & Protocol School, Directora de su Observatorio de Protocolo y del estudio, “el gasto en maquillaje ha sufrido un severo ajuste en España en los últimos años, en parte porque el consumo de este tipo de artículos se ha dirigido a productos de menor importe, y en parte por la entrada de fabricantes de calidad media a precios muy competitivos que han sido capaces de hacerse con un hueco en el mercado, desde el inicio de la crisis”.


Los países que más gastan en maquillaje en el mundo son Estados Unidos, Japón, Brasil, Reino Unido y Alemania, con unas cifras de gasto en maquillaje de 5.546, 3.187, 2.322, 1.880 y 1.703 millones de euros respectivamente.  

Las mujeres que más gastan en maquillaje en el mundo son las suecas, británicas, australianas, japonesas y francesas, con cifras de gasto por mujer de 94,32, 57,58, 55,41, 49,33 y 46,65 euros respectivamente.

Según Juan Aitor Lago, Director del Departamento de Investigación e investigador del citado estudio, “los mercados emergentes son cada vez más relevantes en el sector del maquillaje, tanto es así, que sus cuatro principales mercados, Brasil, China, Rusia y México suponen  prácticamente el 20% del gasto mundial en este tipo de productos».

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