Boletín de Investigación XI 2016 – Gasto en fragrancias

LOS ESPAÑOLES SON LOS QUE MÁS GASTAN EN EL MUNDO EN FRAGANCIAS, CON UN GASTO POR HABITANTE DE 37,92€ AL AÑO.

LOS ESPAÑOLES GASTAN 1.759 MILLONES DE EUROS EN FRAGANCIAS Y PERFUMES AL AÑO, SIENDO EL QUINTO MERCADO A NIVEL MUNDIAL.

Los españoles gastan al año 1.759 millones de euros en fragancias y perfumes, suponiendo el 6,8% del gasto mundial en este tipo de productos. España es el quinto país del mundo en gasto en perfumes y fragancias, sólo por detrás de EEUU, Francia, Reino Unido y Alemania.

En España se consume un total de 74 millones de frascos de perfumes y fragancias, lo que supone un 6,6% del consumo mundial de frascos de este tipo de productos.

Los españoles son los que más gastan en fragancias y perfumes en el mundo, con un gasto por habitante anual de 37,92€.

Los españoles que más gastan en fragancias y perfumes son los madrileños, valencianos, catalanes, navarros y vascos, con unas cifras de gasto por habitante de 42,02€, 41,88€, 39,66€, 38,07€ y 37,72€ al año respectivamente.

Madrid, 30 de noviembre de 2016. Los españoles gastan al año 1.759 millones de euros en perfumes y fragancias, suponiendo el 6,8% del gasto total mundial en este tipo de productos. Las cifras analizadas por el estudio de la Escuela de Negocios y Protocolo, Constanza Business & Protocol School “El gasto en perfumes y fragancias”, muestran que cada español gasta 37,92 euros en perfumes y fragancias, siendo España el país con la cifra de gasto por habitante más alta del mundo en este tipo de productos. 

Las Comunidades Autónomas en las que más se gasta en perfumes y fragancias son las más pobladas, Andalucía, Cataluña, Madrid y C. Valenciana, con unas cifras de gasto de 296, 293, 271 y 209 millones de euros respectivamente. Las Comunidades Autónomas en las que se consume una mayor cantidad de frascos de perfumes y fragancias son igualmente Andalucía, Cataluña, Madrid y C. Valenciana con unas cifras de consumo de 13, 12, 11 y 9 millones de frascos de perfumes y fragancias respectivamente.

En palabras de Mª de las Nieves Pérez Verdú, Profesora de Constanza Business & Protocol School, Directora del Observatorio de Protocolo y del estudio, “España es el quinto mercado a nivel mundial en perfumes y fragancias, suponiendo el 6,8% del mercado mundial. La tendencia de consumo desde 2010, en años de enorme dificultad para la economía española ha sido positiva. Esperamos que esta tendencia positiva se mantenga en el futuro, en línea con las buenas perspectivas económicas para los próximos ejercicios.”

PLANO INTERNACIONAL

Los países que más gastan en perfumes y fragancias en el mundo son Estados Unidos, Francia, Reino Unido, Alemania y España, con unas cifras de gasto de 5.926, 2.293, 1.975, 1.805 y 1.759 millones de euros respectivamente.

Los que más gastan en perfumes y fragancias en el mundo son los españoles, franceses, británicos, holandeses e irlandeses, con unas cifras de gasto por habitante de 37,92€, 35,71€, 30,42€, 29,29€ y 24,48€ respectivamente.

Según Juan Aitor Lago, Profesor de Constanza Business & Protocol School, Director de su Departamento de Investigación e investigador del citado estudio, “las economías consideradas tradicionalmente como industrializadas siguen siendo los principales mercados de perfumes y fragancias a nivel mundial. Si bien los mercados emergentes van ganando relevancia, lo hacen de una manera significativamente más lenta que con otros productos de gran consumo. Nuestra previsión es que esta hegemonía en gasto en fragancias, de los países considerados tradicionalmente como industrializados, se mantenga en los próximos años”.

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