Boletín de Investigación X 2016 – El gasto en bebidas de alta graduación

LOS ESPAÑOLES BEBEN 9 MILLONES DE COPAS (BEBIDAS DE ALTA GRADUACIÓN) AL DÍA, LO QUE SUPONE UN GASTO DE 16 MILLONES DE EUROS DIARIOS

LOS ESPAÑOLES BEBEN 232 MILLONES DE LITROS DE BEBIDAS DE ALTA GRADUACIÓN AL AÑO, EL EQUIVALENTE A 3.319 MILLONES DE COPAS

CADA ESPAÑOL GASTA 129 EUROS EN BEBIDAS DE ALTA GRADUACIÓN AL AÑO

Los españoles gastan al año 5.989 millones de euros en bebidas de alta graduación, suponiendo un 2,4% del gasto mundial en este tipo de bebidas.

Las Comunidades Autónomas en las que se bebe más copas son Andalucía, Cataluña, Madrid y C. Valenciana, con un consumo total de 560, 560, 488 y 378 millones de copas (bebidas de alta graduación) respectivamente.

Los que más copas beben en España son los madrileños, valencianos, catalanes, baleares y canarios con un consumo por habitante de 76, 76, 75, 74 y 74 copas al año respectivamente.

Los españoles que más gastan en bebidas de alta graduación son los madrileños, valencianos, catalanes, baleares y canarios con un gasto por habitante de 136,78 euros, 136,58 euros, 135,08 euros, 134,26 euros y 133,10 euros respectivamente.

Madrid, 25 de octubre de 2016. Los españoles gastan al año 5.989 millones de euros en bebidas de alta graduación, suponiendo el 2,4% del gasto total mundial en este tipo de bebidas. Las cifras analizadas por el estudio de la Escuela de Negocios y Protocolo, Constanza Business & Protocol School “El gasto en bebidas de alta graduación”, muestran que cada español gasta 129,08 euros en bebidas de alta graduación.

Las Comunidades Autónomas en las que más se gasta en bebidas de alta graduación son las más pobladas, Andalucía, Cataluña, Madrid y C. Valenciana, con unas cifras de gasto de 1.011, 1.010, 881 y 683 millones de euros respectivamente. Las Comunidades Autónomas en las que se bebe una mayor cantidad de bebidas de alta graduación son igualmente Andalucía, Cataluña, Madrid y C. Valenciana con unas cifras de consumo de 39, 39, 24 y 26 millones de litros de bebidas de alta graduación respectivamente.

En palabras de Juan Aitor Lago, Profesor de Constanza Business & Protocol School, Director del Departamento de Investigación y del estudio, “España es el cuarto mercado de Europa en bebidas de alta graduación, suponiendo el 2,4% del mercado mundial. Si bien la tendencia de consumo ha sido negativa los últimos años, tanto la mejora de las circunstancias económicas del país, como la enorme entrada de turistas internacionales mejorará las cifras en el futuro.”.

PLANO INTERNACIONAL

Los países que más gastan en bebidas alcohólicas de alta graduación en el mundo son Estados Unidos, China, India, Alemania y Reino Unido con unas cifras de gasto de 52.963, 41.549, 21.146, 17.509 y 14.329 millones de euros respectivamente.

Los que más gastan en bebidas alcohólicas de alta graduación en el mundo son los irlandeses, británicos, alemanes, franceses y estadounidenses con unas cifras de gasto por habitante de 270,06€, 220,65€, 215,20€, 187,81€ y 164,87€ respectivamente.

Los países en los que se consume más bebidas de alta graduación son China, India, Estados Unidos, Japón y Brasil con un consumo de 11.357, 2.933, 2.447, 1.789 y 1.355 millones de litros respectivamente.

Los que beben más copas en el mundo son los japoneses, polacos, rusos, chinos y estadounidenses, con un consumo por habitante de 202, 134, 122, 118 y 109 copas respectivamente.

Según Mª de las Nieves Pérez Verdú, Profesora de Constanza Business & Protocol School, Directora de su Observatorio de Protocolo e investigadora del citado estudio, “los mercados emergentes son cada vez más importantes en el sector de las bebidas de alta graduación, siendo ya China su mayor consumidor, India el segundo y Brasil el quinto. Se espera que esta tendencia se mantenga en el futuro”.

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